(Fwd) Joke: December 21 - Great Marketing Screwups

[Bthelin@mail.sisna.com]

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To:            JOKE_OF_THE_DAY@gs1.revnet.com
From:          Joke Of The Day <RateJoke@joke-of-the-day.com>
Subject:       Joke: December 21 - Great Marketing Screwups
Date:          Sun, 21 Dec 1997 01:26:27 -0600

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                              TODAY's JOKE
                            December 21, 1997
                           ====================
RESULTS: 
Yesterday's "Amazing" final brought roars of laughter from almost
 everybody except a few students - who were somewhat concerned about 
such a story'happening to them.
A 5.8 from Joke-Of-The-Day.com Members

  
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                  GREAT MARKETING SCREW UPs
                       - Submitted by   J.K. Davis

1. Coors put its slogan, "Turn it loose," into Spanish, where it was 
read as "Suffer from diarrhea".

2. Scandinavian vacuum manufacturer Electrolux used the following in an
American campaign: Nothing sucks like an Electrolux.

3. Clairol introduced the "Mist Stick", a curling iron, into German only to
find out that "mist" is slang for manure. Not too many people had use for
the "manure stick".

4. When Gerber started selling baby food in Africa, they used the same
packaging as in the US, with the beautiful Caucasian baby on the label.
Later they learned that in Africa, companies routinely put pictures on the
label of what's inside, since most people can't read.

5. Colgate introduced a toothpaste in France called Cue, the name of a
notorious porno magazine.

6. An American T-shirt maker in Miami printed shirts for the Spanish market
which promoted the Pope's visit. Instead of "I saw the Pope" (el Papa), the
shirts read "I saw the potato" (la papa).

7. Pepsi's "Come alive with the Pepsi Generation" translated into "Pepsi
brings your ancestors back from the grave", in Chinese.

8. Frank Perdue's chicken slogan, "it takes a strong man to make a tender
chicken" was translated into Spanish as "it takes an aroused man to make a
chicken affectionate".

9. The Coca-Cola name in China was first read as "Ke-kou-ke-la", meaning
"Bite the wax tadpole" or "female horse stuffed with wax", depending on the
dialect. Coke then researched 40,000 characters to find a phonetic
equivalent "ko-kou-ko-le", translating into "happiness in the mouth".

10. When Parker Pen marketed a ball-point pen in Mexico, its ads were
supposed to have read, "it won't leak in your pocket and embarrass you".
Instead, the company thought that the word  "embarazar" (to impregnate)
meant to embarrass, so the ad read: "It won't leak in your pocket and make
you pregnant".

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